How Web Design Impacts Your Customers’ Online Experience
Creating the best online user experience for your website visitors
Web design is one of the most important aspects of a customer’s experience when viewing a business’s webstore. Whether looking for a product or a service, customers tend to wish for ease-of-use and accessibility across devices first and foremost, but there are multiple other aspects to consider when designing your website. In fact, just looking to the design of a webpage can automatically improve its function and, in turn, bring more visitors to your page. More visitors potentially means more customers!
When clicking on a webpage, you obviously create a first impression of it. Now this impression is also said to be the last impression; after all, who wants to continue browsing a website that isn’t attractive to the eye? Design doesn’t need to be complex, but it does need to be both current and up-to-date so that visitors actually enjoy browsing.
Here are four simple ways to improve the appearance of your site:
Similar to appearance, your web design can actually show how professional your business is. Your visitors need to feel happy that they are dealing with a reputable business before they convert.
Make sure that your audience knows exactly how trustworthy your company is by adding a few simple elements:
The importance of clarity is simple; your users should be able to find exactly what they are looking for as quickly as possible. This is usually improved within your navigation tools, and can be very simple to adjust.
The two most significant ways of improving clarity on your website are:
4. Load Times
In order to rank high in Google, your page must have a quick load time. Aside from this, visitors will thank you! In an age where mobile devices are prevalent, web browsers want pages that load quickly and only take up a small amount of data.
Here are two quick and easy ways of improving your webpage’s load times:
Finally, the main aim of your web design is that of conversion rate improvement. Thriving online, whether you’re selling products or services, means converting visitors to customers!
Below are three things to keep in mind when designing your webpages:
So, as you can see, there are numerous simple ways to ensure that your web design caters to customers and gives them reassurance that you are a reliable company. All of these aspects contribute to the amount of traffic visiting your page, which in turn helps to boost it to the top of search results in those all-important search engines! More visitors ultimately means more conversions and more sales, so it’s worthwhile implementing some, if not all, of these tips to help reap the rewards right away. Good luck!
ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.
All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.