Cheap Web Hosting Kills SEO
Search Engine Optimization & Web Hosting Relationship
Did you just go with the least expensive option when you shopped around for a web host? It’s a mistake that many small businesses make because few realize just how harmful cheap web hosting can be to search engine performance.
Because SEO and web hosting are closely linked in two key ways, choosing a cut rate provider is likely to cost you much more than you expected. Let’s review a couple potential problems that we see again and again from small businesses dealing with bad hosting.
Page Loading Speed
Google has been extremely secretive about many of the factors included in their search engine ranking algorithm. They haven’t been so tight lipped about page loading speed.
Many times in the past they have explicitly stated that the amount of time it takes to load a page is factored into that page’s rankings. It may not play a huge role, but it’s definitely one of the things Google and other search engines are looking at to determine the quality of your site.
If your pages are loading slowly and site development or coding aren’t the culprits, the problem could easily be that your host has placed you on the same server as thousands of other sites. Naturally, the more sites that occupy the same server, the slower they all will load. Cut rate hosts often overload servers in order to minimize the amount of resources they need to manage. Learn more about how Site Speed – A Critical Factor Some Businesses Overlook.
Test your page load speed here to find out if you have a problem that needs to be addressed.
Uptime vs. Downtime
I don’t need to tell you it’s bad for your site to be down. Every minute that your pages are inaccessible raises the potential of losing customers to the competition. However, the overall impact might actually be worse than you realize because downtime also can hurt your search engine performance. That means a cut rate provider’s routinely downed servers could be hurting you even when you’re up and running smoothly.
Google doesn’t want to feature unreliable sites in their search results. If their spiders are checking your pages and finding them inaccessible on anything close to a regular basis, that will be a strong reason for them to flag you as unreliable. Downgraded rankings are likely to follow.
Sometimes with a cheap provider, downtime frequency isn’t bad but the response time is so slow that the down hours add up to a significant problem for a business website. Our popular website hosting packages are perfect for B2B or B2C websites. We can create a custom website hosting package for your business, contact us today & get started!
ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.
All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.