The 4 Critical Roles of Social Media in Demand Generation Marketing Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social media is a huge part of both how B2B buyers engage with brands, and how marketing organizations [...]
Measure Social Media ROI For Your Business Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your [...]
Find your business voice on social media Think for a moment; can you ignore social media in today’s marketing? Of course not. Nobody can afford to lose a borderless market that is bigger than China and India combined. Companies are enthusiastically investing resources in social media marketing. In fact, social media is no more about [...]
Social media is a direct pipeline to your audience with low marketing cost overhead. Social media has grown over the years into a medium that combines technology and social interaction to give marketers a voice to connect with peers and potential consumers. Social media also personalizes your brand and spreads your message in a more [...]
Facebook-Pocalypse… Again Facebook recently announced that they were changing the algorithm again, explicitly giving more priority to posts from your friends and family. That’s good for all of us personally — who doesn’t want to see more cute baby / cat / food pictures from our friends and family? But it’s not so great for [...]
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