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How to Use Social Media for Lead Generation

August 14, 2017 by in category Social Media Marketing tagged as ,
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Using Social Media for Lead Generation Almost 60 percent of marketers who have used social media for over three years say it has boosted their sales. Marketers invest about 4-6 hours on social media weekly, and although generating leads and determining return on investment (ROI) can be challenging, there is no doubt that social media [...]

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Why You Need Social Media in Your Business

August 3, 2017 by in category Social Media Marketing tagged as ,
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The Relevance of Social Media to Your Business Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far [...]

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Facebook vs. Pinterest vs. Instagram & When to Use

July 25, 2017 by in category Social Media Marketing tagged as
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Social Media Optimization - Facebook vs. Pinterest vs. Instagram There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense. A different team member (or [...]

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3 Reasons Competition Is Beating You in Local Search Results

July 17, 2017 by in category Search Engine Optimization, Social Media Marketing tagged as
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In today’s digital world, being able to be found in online search results is incredibly important, and this is especially true for local businesses. In fact, according to research from Google, 50% of consumers who conducted a local search on their smartphone visited a store within one day. Increase Local Business in Three Steps If [...]

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What is Social Engagement? The Key to Social Media Success

July 13, 2017 by in category Digital Marketing, Social Media Marketing tagged as
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Social Media Success When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in [...]

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