The 9 most-used (and loved) social media platforms When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used. Just this week, a new social platform by the name Vero hit the headlines for growing to three million users (from under half a [...]
Trying to build a brand on social media without a defined social media strategy can be really counter productive and a waste of time. You’ll find yourself just posting to post, with no rhyme or reason which leads to seeing no return from social media marketing. Let’s review 6 big reasons why you need a [...]
Top 20 social media tips for your digital marketing Interested in taking your social media strategy to the next level? It’s not enough to just post on social media channels. Reconsider your overall strategy and how to reach your audience with relevant and engaging content. To up your social media game and gain a competitive [...]
The 4 Critical Roles of Social Media in Demand Generation Marketing Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social media is a huge part of both how B2B buyers engage with brands, and how marketing organizations [...]
Measure Social Media ROI For Your Business Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your [...]
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