Why Investing in Digital Marketing? No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing your company thus far. And, while business may be going well right now, it’s important to take the right steps to set yourself up for when things start to slow [...]
Inbound marketing refers to marketing activities that bring visitors to your website When we talk about Inbound Marketing, it is very important to understand what does it refer to? Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, E-newsletters, White-Papers, SEO, Social Media Marketing and other forms of content marketing which serve to attract customers. Inbound [...]
Give your CTAs the attention they deserve to prompt your audience into taking the action you desire. Calls-to-action (CTAs) can be highly effective for boosting conversions, but they don’t work if you don’t use them. Small Biz Trends reports 70 percent of small business B2B websites lack CTAs, which means they’re missing out on many [...]
6 aspects of your website analytics that you can understand and use to improve your website! A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, design, and structure of your website directly impacts your lead generating efforts. However, [...]
Perform a quick 5-minute B2B web design audit! The last few weeks of December typically includes prepping for new projects in 2018. If launching a new B2B web design for your firm is a top priority in 2018, now is the time to do a quick audit of your existing website. Here are questions to [...]
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