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Why Content Is Important for Marketing and Why You Should Invest

March 24, 2018 by in category Content, Digital Marketing tagged as
Why Content Marketing is Important

Not getting the results you need from your other forms of marketing, if you need your website to start pulling its weight, it might be time to start looking at your content. Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s [...]

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What is a Landing Page?

March 24, 2018 by in category Lead Generation, Web Design tagged as ,
What is a Landing Page

Landing Pages generate a larger number sales leads and conversions than typical SEO marketing. Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them. A landing page can be on your main site or stand alone, [...]

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Improve Your Website With These User Experience & User Interface Design Tips

March 21, 2018 by in category User Experience, User Interface tagged as ,
Improve Your Website With These User Experience and User Interface Design Tips

The ever-changing world of technology UX & UI matter to stay relevant in the digital realm. Web design has been constantly evolving and adapting to the modern world and the user-base that interacts with it. If you were to look at websites that were first released at the dawn of the Internet and the compared [...]

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The 5 Most Important Digital Marketing Metrics for CEOs

March 16, 2018 by in category Digital Marketing tagged as
5 Most Important Digital Marketing Metrics for CEOs

Here some key digital marketing indicators that every CEO should be keeping an eye on Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was [...]

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3 Simple Ways to Maintain an Engaged Email List

March 15, 2018 by in category Digital Marketing, Inbound Marketing tagged as
3 Simple Ways to Maintain an Engaged Email List

Maintain an email list of quality subscribers who are genuinely interested in your business! Is social media dead in terms of marketing your small business? The power and profit for businesses have always been in the email list. Now with Facebook and Instagram’s new algorithms, you may have to rely even more on your ability [...]

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