Human-oriented ux design is not a trend, but an urgent necessity of the modern world. Regardless of a field or industry, products are required to be human-centric. People don’t care about a design that doesn’t care about people. In harsh market conditions where everybody strives to win a few more seconds of the customer attention, design plays an exceptional role.
Today, the majority think from a perspective of the digital era. Our lives are going online. At least most of us. We’re not talking about the escape from reality, but about the ordinary state of things. From a voice-controlled coffee machine and lighting controlled via a mobile app to smart electric vehicles — our lives can be fully digitized and automated sooner than you might imagine. A massive part of our everyday is continuing in social networks, mobile applications, and productivity platforms. The business is going online too.