What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
Why Does UX in Web Design Matter?
UX is intertwined with marketing, sales, and design, and should not be overlooked because it is the foundation of a website that can deliver results for a business. From a business and marketing perspective, UX in web design is largely a discovery and implementation process …
What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
B2B Website Redesign
If a website redesign is in your future, or you’re even undergoing one right now, there are important things to remember and incorporate. …
