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How to Tell if Your Homepage is Terrible

October 4, 2018 by in category Web Design tagged as
How to Tell if Your Homepage is Terrible

You switch on your laptop, get started, open your Internet browser and then search for what you need… only to find the site you land on is too slow or confusing. You move on to the next site. According to Google, a great website is one that people visit, recommend, and share. Google uses factors [...]

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5 Best Practices for Website Redesign Success

September 23, 2018 by in category Web Design tagged as
5-Best-Practices-for-Website-Redesign-Success

Having a website with regular updates no longer an option for businesses, it's a must. Having designed and developed website since 2008, we've learned a few best practices that apply to any kind of website project. It doesn’t matter if you’re just making a few tweaks to a website, or redoing the entire thing. By [...]

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8-Step Branding Strategy for Your Small Businesses

September 17, 2018 by in category Branding, Business, Web Design tagged as ,
8-Step Branding Strategy For Your Small Business

Branding is not a one-size-fits-all kind of deal. Branding differentiates you from your competitors! Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re [...]

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5 Steps to a Homepage That Sells

September 14, 2018 by in category Web Design tagged as ,
5 Steps to a Homepage that Sells

Your website and the bigger picture Your home page is the most important part of your website, because most of the time, it’s the only one people will see. That means you need to make the most of it, to entice people to keep clicking through to learn more about your business and what you [...]

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Run an A/B Split Test on Your Website

September 7, 2018 by in category Web Design tagged as ,
Run an A/B Split Test on Your Website

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on [...]

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