How to Tell if Your Homepage is Terrible
October 4, 2018 by ThePixel in category Web Design tagged as website design
You switch on your laptop, get started, open your Internet browser and then search for what you need… only to find the site you land on is too slow or confusing. You move on to the next site. According to Google, a great website is one that people visit, recommend, and share. Google uses factors [...]
0 2 Read more5 Best Practices for Website Redesign Success
September 23, 2018 by ThePixel in category Web Design tagged as website design
Having a website with regular updates no longer an option for businesses, it's a must. Having designed and developed website since 2008, we've learned a few best practices that apply to any kind of website project. It doesn’t matter if you’re just making a few tweaks to a website, or redoing the entire thing. By [...]
0 3 Read more8-Step Branding Strategy for Your Small Businesses
September 17, 2018 by ThePixel in category Branding, Business, Web Design tagged as Branding, website design
Branding is not a one-size-fits-all kind of deal. Branding differentiates you from your competitors! Branding is so much more than having a cool logo or flashy website. Sure, today you have to be able to engage your audience and “tell your story” . . . but if you don’t tell it the right way, you’re [...]
0 2 Read more5 Steps to a Homepage That Sells
September 14, 2018 by ThePixel in category Web Design tagged as user experience, website design
Your website and the bigger picture Your home page is the most important part of your website, because most of the time, it’s the only one people will see. That means you need to make the most of it, to entice people to keep clicking through to learn more about your business and what you [...]
0 2 Read moreRun an A/B Split Test on Your Website
September 7, 2018 by ThePixel in category Web Design tagged as Usability, website design
When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on [...]
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