Your website is the most important marketing tool you have! Your website is the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, [...]
8 Reasons Why People Leave Your Website Creating a website or blog for your business can be a huge project. Once you’ve got everything up and running, discovering that you have a high bounce rate can be disheartening. Visitors leave your site for many reasons, not all of which are under your control. As you [...]
Are you thinking about your website for 2018? Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. [...]
Encourage more website engagement & drive more business Once you gain a deeper understanding of exactly what it is that your website visitors are looking for, you’ll be able to tailor your site more precisely to encourage more website engagement and drive more business. According to Wikipedia, psychographics is “…the study of personality, values, opinions, [...]
The best-in-class websites of 2017 are being built with minimalism in mind Website design and development is essential to the success of your business. Considering that there are billions of people online today, businesses can’t afford to have a sub-par website presence anymore. Even consumers who are familiar with your company locally will investigate online, [...]
Knowledge. Passion. Fused Together. At ThePixel, we’re experts at firing up brands with smart, creative, research-based communications ideas. We are a full-service agency offering brand development, creative development, web and interactive development, public relations, media services and research. Located in Cedar Rapids, Iowa specializing in leveraging technology with business needs. Speak to a website consultant today!