How-to Improve the UX of Your B2B Website
Good UX design is not created equal. A B2C company such as an eCommerce website will have a completely different UX design than a B2B company. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
What is Digital Marketing Strategy?
Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals. …
Developing a SEO Friendly Website
Whether you’re designing a website from scratch or undergoing a website redesign project, the importance of incorporating a comprehensive SEO strategy from the beginning of a website design project cannot be overstated. …
Best SEO Strategies to Utilize
Your SEO campaign allows you to engage with your audience and prepare your business for years to come. Incorporating these SEO best strategies into your marketing campaign you will increase your pages’ visibility and audience engagement. …
Reasons Your Business Needs to Have a Digital Presence
Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business listing! …
Google Ads Explained
Combine the benefits of advertising – most importantly, a spot at the very top of the SERP – with the benefits of organic search. …
The Benefits of SEO Aligned Efforts
Learn how you can be a customer service hero by leveraging SEO, or search engine optimization, to improve your ticket deflection rate and much, much more. …
How to Determine B2B Website Objectives
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. While the “fun” part of a website is often the design itself, it’s critical to have a strong foundation to create a website... …
Successfully Manage Your Local SEO
Decide what consumers specific to your locale will be searching for and include it on your site, meta description, and social media accounts. Optimizing your content will attract more customers and bring in more revenue, all with a little effort. …
Critical Steps to Complete Before Website Launch
Your website redesign/migration project was a lot of work, but you’re finally ready to go live. Not so fast! Before you launch your new site, there are a few things you need to consider. …
Business SEO
When done properly, SEO can be a great way to ensure that you have quality traffic coming to your site every month. However, an effective search engine optimization strategy takes time to develop and implement. …
How to Prepare for the Mobile-First Index Rollout
Once you have made the effort to update your website to a responsive version, it’s important to make sure that Google is able to see these changes. If your mobile site doesn’t match your desktop site or if you need to get mobile web optimization, …
Content Marketing Stats
Having great content is all well and good. Getting people to see that content is another thing entirely. That’s where content marketing comes in. …
Why Companies Should Embrace Digital Transformation
Digital transformation may require new, and sometimes substantial, investments in technology and the company itself, so it’s important that budget is built into the strategy. …
Learn About Your Website Visitors
Google Analytics is a huge program that can take some time to master. Key metrics include: The number of site visitors, bounce rate, page urls, etc. …
Template Website vs. Custom Website
Studies have shown, 94% of users mention poor design as the primary reason they do not trust certain websites. …
Website Breakdown
Breaking down your website and how it will impact your content. Content marketing driver SEO results and brings more traffic to your website. …
Inbound Marketing vs. Outbound Marketing
Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. …