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    Tag: Digital Marketing

    Home > Blog > ArchivesTag: Digital Marketing

    8 Reasons Your Business Needs to Have a Digital Presence

    August 1, 2019 by in category Digital Marketing, Online Marketing, Online Reputation, Web Design tagged as ,
    8 Reasons Your Business Needs to Have a Digital Presence

    In 2019 it's critical to have a digital footprint for your b2b website. Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google [...]

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    What is Conversion Rate Optimization (CRO)?

    December 27, 2018 by in category Digital Marketing, Inbound Marketing, Web Design tagged as ,
    What is Conversion Rate Optimization (CRO)

    Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and user feedback.

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    Optimize Success by Balancing Inbound and Outbound Marketing

    November 2, 2018 by in category Business, Digital Marketing tagged as ,
    Optimize-Success-by-Balancing-Inbound-and-Outbound-Marketing

    Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]

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    How to Plan an Effective Email Nurture Campaign in 10 Steps

    October 27, 2018 by in category Digital Marketing, Online Marketing tagged as
    How to Plan an Effective Email Nurture Campaign in 10 Steps

    You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of [...]

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    The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

    August 26, 2018 by in category Digital Marketing, Inbound Marketing tagged as
    The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

    In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results. Today, we’re going to focus [...]

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