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Tag: Digital Marketing

Home > Blog > ArchivesTag: Digital Marketing

Optimize Success by Balancing Inbound and Outbound Marketing

November 2, 2018 by in category Business, Digital Marketing tagged as ,
Optimize-Success-by-Balancing-Inbound-and-Outbound-Marketing

Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]

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How to Plan an Effective Email Nurture Campaign in 10 Steps

October 27, 2018 by in category Digital Marketing, Online Marketing tagged as
How to Plan an Effective Email Nurture Campaign in 10 Steps

You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of [...]

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

August 26, 2018 by in category Digital Marketing, Inbound Marketing tagged as
The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. That is why there are still many questions, like what is influencer marketing, why is it so effective, and what influencer marketing strategy mistakes should you avoid in order to get the best results. Today, we’re going to focus [...]

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Why a B2B Website is a Necessary Investment

July 20, 2018 by in category Business, Online Marketing, Web Design tagged as ,
Why_a_B2B_Website_is_a_Necessary_Investment

Your website is your digital storefront When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? [...]

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How to Generate Leads with Your Digital Marketing

July 8, 2018 by in category Digital Marketing, Online Marketing tagged as
How to Generate Leads with Your Digital Marketing

Tips for building a digital marketing machine The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers [...]

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