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The 5 Most Important Digital Marketing Metrics for CEOs

March 16, 2018 by in category Digital Marketing tagged as

Here some key digital marketing indicators that every CEO should be keeping an eye on Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was [...]

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Why Companies Should Embrace Digital Transformation

March 15, 2018 by in category Digital Marketing, Online Marketing, Web Design tagged as

Nearly every industry, digital technologies are evolving at a rapid pace such as: AI Digital transformation has been evolving for decades, but today it’s becoming more than a consideration – it’s a necessity. In nearly every industry, digital technologies are evolving at a rapid pace, bringing unprecedented transformation to the way businesses operate. With so [...]

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What is a Click Worth?

March 12, 2018 by in category Web Design tagged as

Drive more traffic to your website at a lower total advertising cost. As a marketer, you should know how much you spend to get each click on one of your ads. That basic cost per click (CPC) metric is at the core of digital advertising. The lower the cost per click, the better, because it [...]

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Social Media Channels Explained

March 9, 2018 by in category Digital Marketing, Social Media Marketing tagged as ,
Social Media Channels Explained

Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]

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Attract Customers using Inbound Marketing

March 8, 2018 by in category Digital Marketing, Inbound Marketing tagged as
Attract Customers Inbound Marketing

The Art of Attracting Customers With Inbound Marketing Tactics Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market. There are many different ways to promote your business online [...]

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