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Leveraging Digital Marketing for Customer-Focused Insights

February 21, 2020 by in category Digital Marketing, Online Marketing tagged as
Leveraging Digital Marketing for Customer-Focused Insights

It’s crucial to leverage digital insights to form your business and marketing strategies. Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own [...]

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5 Easy Ways to Drive Website Traffic that Boosts Sales

February 19, 2020 by in category Digital Marketing, Inbound Marketing, Web Design tagged as
5-Easy-Ways-to-Drive-Website-Traffic-that-Boosts-Sales

Techniques you can implement that will grow your online business Have you spent a lot of time and money designing the perfect website for your online shop but sales seem to be barely trickling in? If you’re an entrepreneur with an online store, your number one priority is making sales. In 2017, 1.66 billion people [...]

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8 Reasons Your Business Needs to Have a Digital Presence

August 1, 2019 by in category Digital Marketing, Online Marketing, Online Reputation, Web Design tagged as ,
8 Reasons Your Business Needs to Have a Digital Presence

In 2019 it's critical to have a digital footprint for your b2b website. Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google [...]

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Social Media Channels Explained

May 29, 2019 by in category Digital Marketing, Social Media Marketing tagged as ,
Social Media Channels Explained

Social Media Channels Explained and How-To Using Different Platforms Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be [...]

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Why Your Website Needs Personalized Content

April 26, 2019 by in category Digital Marketing, Lead Generation, User Experience, Web Design tagged as , ,
Why Your Website Needs Personalized Content

Personalizing web content is an effective way to help your business convert leads. Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your website, they want to know how and why you are the right fit for them, not someone kind of like them (as [...]

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