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Inbound Marketing Strategies

May 4, 2018 by in category Inbound Marketing, Online Marketing tagged as
Inbound Marketing Strategies

When people who are looking for answers get them from you, it positions you as an authority in your industry, and builds trust with your audience. Today's consumers and B2B customers go online in search of answers to questions and to find solutions to their problems. Companies that provide those solutions and position themselves as [...]

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Leveraging Digital Marketing for Customer-Focused Insights

April 24, 2018 by in category Digital Marketing, Online Marketing tagged as
Leveraging Digital Marketing for Customer-Focused Insights

It’s crucial to leverage digital insights to form your business and marketing strategies. Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own [...]

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Digital Marketing: How Long Does It Take To Work?

April 7, 2018 by in category Digital Marketing, Inbound Marketing tagged as
Digital Marketing How Long Does It Take To Work

Marketing by nature relies on ongoing analysis and measurable goals — not guess work. When we say digital marketing works, it’s because we know it works. Marketing by nature relies on ongoing analysis and measurable goals — not guesswork. The statistics are extremely compelling, so we don’t hear the question, “Does it work?” We hear [...]

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The 5 Most Important Digital Marketing Metrics for CEOs

March 16, 2018 by in category Digital Marketing tagged as
5 Most Important Digital Marketing Metrics for CEOs

Here some key digital marketing indicators that every CEO should be keeping an eye on Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was [...]

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Why Companies Should Embrace Digital Transformation

March 15, 2018 by in category Digital Marketing, Online Marketing, Web Design tagged as
Companies Should Embrace Digital Transformation

Nearly every industry, digital technologies are evolving at a rapid pace such as: AI Digital transformation has been evolving for decades, but today it’s becoming more than a consideration – it’s a necessity. In nearly every industry, digital technologies are evolving at a rapid pace, bringing unprecedented transformation to the way businesses operate. With so [...]

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