What is the Marketing Funnel? The funnel has three stages1. The top of the funnel Otherwise known as the “awareness” stage, this is the point in which your lead is trying to solve a problem, and they’ve come across the content you’ve created in their quest for a solution. If your audience is like most [...]
Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]
Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]
The Benefits of Video Marketing in 2017 With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their [...]
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