Good data makes a successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes a successful marketing initiative. The [...]
Content Is KINGAll marketers want to believe that they’re one of the good few that only send out interesting, engaging messages that all their customer’s want to receive. The truth is that it’s unlikely that they’ll be pleasing everybody, all of the time. Therefore, it is important to make sure that all the content you [...]
Content Is KING Traditional marketing and advertising methods are going the way of the rotary phone. They were heavy and slow, and basically never evolved. After decades of being the only way people communicated, its limitations and clumsy design forced a rethinking of how phones should work for the user. The telephone needed to adjust [...]
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