Before you start planning your content marketing strategy for next year, check out these top industry secrets. As we come to the end of summer, consumers are looking ahead to the holiday season, but the upcoming months are more than just pumpkins and holiday decorations. For brands, it’s a time to reflect on what has [...]
Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your [...]
Creating content in the “now,” isn’t easy, and it requires a great deal of agility. But, it’s just the nature of generating demand in the digital age A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your [...]
Help your site stand out as an authority in your niche. The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month. With Google [...]
Different aspects of your online business presence We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? Well, it can affect many different aspects of your online business presence, [...]
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