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5 Reasons Why Your Content Marketing Strategy Isn’t Driving Results

May 20, 2018 by in category Content, Digital Marketing tagged as
5_Reasons_Why_Your_Content_Marketing_Strategy_Isnt_Driving_Results

Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your [...]

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7 Ways to Improve Your Content Marketing for Demand Generation

May 4, 2018 by in category Content, Lead Generation tagged as ,
7_Ways_to_Improve_Your_Content_Marketing_for_Demand_Generation

Creating content in the “now,” isn’t easy, and it requires a great deal of agility. But, it’s just the nature of generating demand in the digital age A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your [...]

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Cornerstone Content: The Foundation for Content Marketing

April 29, 2018 by in category Content, Web Design tagged as
Cornerstone Content: The Foundation for Content Marketing

Help your site stand out as an authority in your niche. The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month. With Google [...]

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How Web Design Impacts Content Marketing

April 7, 2018 by in category Content, Web Design tagged as ,
Web Design Impacts Content Marketing

Different aspects of your online business presence We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? Well, it can affect many different aspects of your online business presence, [...]

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Supercharge Your Content Marketing Strategy

March 25, 2018 by in category Content, Digital Marketing tagged as
Supercharge Your Content Marketing Strategy

How a Great Lead Generation Website Will Supercharge Your Content Marketing Strategy Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. [...]

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