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Data Quality Is Critical To Your Marketing Success

August 16, 2017 by in category Business, Digital Marketing tagged as ,
Data_Quality_Is_Critical_To_Your_Marketing_Success

Good data makes successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes successful marketing initiative. The three key [...]

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Content is King

April 17, 2017 by in category Content tagged as
Content-Is-KING

Content Is KINGAll marketers want to believe that they’re one of the good few that only send out interesting, engaging messages that all their customer’s want to receive. The truth is that it’s unlikely that they’ll be pleasing everybody, all of the time. Therefore, it is important to make sure that all the content you [...]

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Understanding Content Marketing Strategy

November 30, 2016 by in category Content, Web Design tagged as
understanding-content-marketing-strategy

Content Is KING Traditional marketing and advertising methods are going the way of the rotary phone. They were heavy and slow, and basically never evolved. After decades of being the only way people communicated, its limitations and clumsy design forced a rethinking of how phones should work for the user. The telephone needed to adjust [...]

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