The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern.
As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.
Before you start worrying, consider that “high” is a relative term. According to a RocketFuel study, most websites will see bounce rates between 26% to 70%.