Using Social Media for Lead Generation Almost 60 percent of marketers who have used social media for over three years say it has boosted their sales. Marketers invest about 4-6 hours on social media weekly, and although generating leads and determining return on investment (ROI) can be challenging, there is no doubt that social media [...]
The Relevance of Social Media to Your Business Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far [...]
Reaching your audience with digital marketing tools Obviously, reach is an important element of any digital marketing campaign. Commonly, we divide reach into several categories: Organic reach Organic reach represents visitors who find your site through search. That means getting your SEO optimized and, in today’s environment, that means creating valuable content on a consistent [...]
Social Media Optimization - Facebook vs. Pinterest vs. Instagram There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense. A different team member (or [...]
Social Media Success When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in [...]
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