Category: Social Media Marketing

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Marketing Your Business – It’s Not All About Facebook

October 19, 2016 by in category Business, Social Media Marketing

Marketing Your Business on Facebook Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in our online world. However, having recognized the opportunity afforded by social media, be careful you don’t fall into the trap of thinking that marketing today is all about Facebook, or social media. The Facebook Opportunity Facebook done […]

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3 Reasons Competition Is Beating You in Local Search Results

October 17, 2016 by in category Search Engine Optimization, Social Media Marketing tagged as

In today’s digital world, being able to be found in online search results is incredibly important, and this is especially true for local businesses. In fact, according to research from Google, 50% of consumers who conducted a local search on their smartphone visited a store within one day. Increase Local Business in Three Steps If […]

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Social Media Marketing

May 12, 2016 by in category Social Media Marketing tagged as

Social Media Marketing The social media marketing wave has hit big time, and it continues to gain momentum. Now more than ever it is an important part of any search engine optimization and online marketing strategy. Social media websites, such as Facebook, LinkedIn, Twitter, and Google+, have created a way for individuals and businesses all […]

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Social Media Channels Explained

January 25, 2016 by in category Social Media Marketing tagged as

Social Media Channels Explained Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. […]

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10 Solid Content Ideas for Your Blog

January 17, 2016 by in category Business, Social Media Marketing tagged as

10 Solid Content Ideas for Your Blog Having a blog for your company is great for a lot of reasons. It can increase your traffic from search engines, it can give your customers insights about your business and it can be a valuable tool for moving customers through your purchase cycle. Whether you are new […]

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Search Engine Optimization (SEO)

January 10, 2016 by in category Social Media Marketing tagged as

Search Engine Optimization (SEO) Quality over Quantity – it’s an age-old idea but is still as hard for companies to implement in an online business world as it was before. Driving thousands of undifferentiated visitors to your website takes little online marketing skill; getting the traffic that will actually convert to dollars requires much more […]

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Twitter Analytics: A Beginner’s Guide

September 30, 2015 by in category Social Media Marketing tagged as ,
Twitter Analytics Beginners Guide

Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter.  By the end of Twitter Analytics: A Beginner’s Guide crash course you […]

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How To Measure Social Media ROI For Your Business

September 19, 2015 by in category Social Media Marketing tagged as

Measure Social Media ROI For Your Business Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your […]

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