Three ways to boost your website traffic with social media With recent studies suggesting consumers are more likely to take action or buy online if they are encouraged by people they trust, brands are turning to social media to drive website traffic. The amount and value of traffic you drive from social media back to [...]
Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t invest much time in their social media strategies. But the [...]
The Twitter To-Do Checklist This checklist is designed to guide you through a day’s work in the life of a social media manager. Based on the Twitter social media platform, it has the purpose to help inspire and give insights to aspiring marketers. In addition, it is also meant to help current social media experts [...]
Using Social Media for Lead Generation Almost 60 percent of marketers who have used social media for over three years say it has boosted their sales. Marketers invest about 4-6 hours on social media weekly, and although generating leads and determining return on investment (ROI) can be challenging, there is no doubt that social media [...]
The Relevance of Social Media to Your Business Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence? These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far [...]
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