Generating sales and revenue Creating a website is relatively easy, but creating a functional website that can actually help you in terms of generating sales and revenue is a different story. Effective website design is not just about art and aesthetics. It encompasses several elements—including copywriting, layout, icons, colours, navigation, SEO, and inbound marketing—which all come [...]
Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]
You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of [...]
Social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2019 that are completely changing how we look at social media.
Your company website is the number one marketing tool your business will have. Even customers looking to buy something in-person these days will often times base their decisions on what they see when visiting your site. This is why having a top-of-the-line website is so crucial to a company’s success. Here are 10 common mistakes [...]