In 2019 it's critical to have a digital footprint for your b2b website. Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google [...]
Fixing your bounce rate is a huge important step to improving your conversion rates. What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. [...]
9 Tips For Successful Lead Generation It’s no secret that many businesses are having issues with “lead generation”. Sales departments are beginning to think that they have exhausted the limit of people and companies to sell all of their products and services to. This could explain why only 10% of marketers feel that their lead [...]
SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]
Social Media Channels Explained and How-To Using Different Platforms Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be [...]
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