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Data Quality Is Critical To Your Marketing Success

August 16, 2017 by in category Business, Digital Marketing tagged as ,
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Good data makes successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes successful marketing initiative. The three key [...]

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What is Social Engagement? The Key to Social Media Success

July 13, 2017 by in category Digital Marketing, Social Media Marketing tagged as
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Social Media Success When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in [...]

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6 Ways to Be Better at Social Media

July 2, 2017 by in category Digital Marketing, Social Media Marketing tagged as
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6 Ways to Be Better at Social Media A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on your mind is a bit broader – how can I be [...]

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The Benefits of Video Marketing in 2017

March 13, 2017 by in category Digital Marketing tagged as

The Benefits of Video Marketing in 2017 With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their [...]

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