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Website Audit Checklist — Checkup on Your Website Goals

September 16, 2019 by in category Content, Digital Marketing, Online Marketing, Search Engine Optimization, Web Design tagged as
Website Audit Checklist

Perform your audit and begin making improvements to your website When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should consider planning an audit soon. When you conduct a website audit, you can re-optimize elements of [...]

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5 Reasons Why Your Content Marketing Strategy Isn’t Driving Results

May 20, 2018 by in category Content, Digital Marketing tagged as
5 Reasons Why Your Content Marketing Strategy Isnt Driving Results

Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your [...]

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7 Ways to Improve Your Content Marketing for Demand Generation

May 4, 2018 by in category Content, Lead Generation tagged as ,
7_Ways_to_Improve_Your_Content_Marketing_for_Demand_Generation

Creating content in the “now,” isn’t easy, and it requires a great deal of agility. But, it’s just the nature of generating demand in the digital age A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your [...]

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Cornerstone Content: The Foundation for Content Marketing

April 29, 2018 by in category Content, Web Design tagged as
Cornerstone Content: The Foundation for Content Marketing

Help your site stand out as an authority in your niche. The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month. With Google [...]

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How Web Design Impacts Content Marketing

April 7, 2018 by in category Content, Web Design tagged as ,
Web Design Impacts Content Marketing

Different aspects of your online business presence We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? Well, it can affect many different aspects of your online business presence, [...]

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