Good data makes a successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes a successful marketing initiative. The [...]
With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? Facebook Page vs. Business Website A Facebook Page is a lot [...]
10 Social Media Tips for Successful Marketing According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media success will be easier and take less time if you look for and incorporate tips, techniques, and [...]
Twitter Begins Increasing Tweet Limit to 280 Characters Today some lucky Twitter users were excited to find they had the ability to Tweet with 280 characters instead of 140. Last January, Twitter CEO Jack Dorsey addressed the possibility of increasing the character count for Tweets. When Twitter began they implemented a 140-character restriction. This reflected [...]
Brick-and-Mortar is Dying Out A major brick-and-mortar retail store closed recently in the town where I live. The problem for those of us who live here or in the surrounding area is that it was one of the few stores like it for over a hundred miles. If I want to buy any of the [...]
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