Category: Business

Is Your Small Business Ready for Mobile?

November 20, 2016 by in category Business, Web Design tagged as ,
is-your-small-business-ready-for-mobile

You might have already noticed mobile device usage is growing very fast. It’s estimated that each year mobile device usage in the United States and many other countries will double. This is a crucial piece of information that can have a positive impact on your small business. This means that there is a high chance that most [...]

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How Important Is Branding To Your Business?

November 1, 2016 by in category Branding, Business, Marketing tagged as
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Brand & Branding Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, tag lines, key images and business colours. But branding is so much more! The term ‘branding’ is talked about regularly today by business consultants, marketing, [...]

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Marketing Your Business – It’s Not All About Facebook

October 19, 2016 by in category Business, Social Media Marketing
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Marketing Your Business on Facebook Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in our online world. However, having recognized the opportunity afforded by social media, be careful you don’t fall into the trap of thinking that marketing today is all about Facebook, or social media. The Facebook Opportunity Many [...]

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Business Website is The Hub for Online Presence

October 19, 2016 by in category Business, Web Design tagged as ,
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With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? Facebook Page vs. Business Website A Facebook Page is a lot [...]

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Reasons Why You Need A Small Business Website

October 18, 2016 by in category Business, Web Design tagged as
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It Used To Be The Yellow Pages, Now It’s Your Small Business Website It wasn’t that long ago that the first place consumers went for general information about your business or products was the Yellow Pages. They couldn’t find detailed information and pricing about your products and services there but they could get your phone number, your [...]

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How to Evaluate Your Digital Agency Partnership

October 3, 2016 by in category Business, Web Design tagged as ,
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Digital Agency Partnership So much of what people do in both the professional and personal lives moves online, it has become incredibly important for any company or organization to have a digital strategy. Creating this isn’t as simple as sending a group email and updating your Twitter or Facebook account; you need to find ways to integrate all the […]

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7 Features of Highly Effective Websites

July 9, 2016 by in category Business, Web Design tagged as
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7 Features of Highly Effective Websites The first thing that many customers require at the beginning of our collaboration is getting a beautiful website. We totally understand this requisite, but during consultations our experts always emphasize the following aspect: besides being visually appealing, a website should also be easy to navigate and use and to offer […]

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What Are Landing Pages And Why I Need Them for My Business

June 24, 2016 by in category Business, Web Design tagged as ,
what-are-landing-pages-and-why-you-need-them-for-your-small-business

Does your business have a landing page? Landing pages for small businesses are a must for lead-generation websites as they provide prospects the opportunity to convert into customers. Most times, they are website pages allowing you to get visitor information through a web form. Just sending your email or advertising traffic to your homepage is […]

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Grow your Small Business with Email Marketing

June 22, 2016 by in category Business, Marketing tagged as ,
Grow Your Small Business with Email Marketing

Why You Should Be Doing Email Marketing To Grow Your Business Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) […]

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Launch a Successful Business Website

June 17, 2016 by in category Business, Web Design tagged as
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Getting ready to launch your new business website? Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of […]

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Custom eCommerce Saves Money and Headache

May 13, 2016 by in category Business, Content Management System, Development, eCommerce tagged as
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Custom eCommerce Saves Money & Headache Businesses all over the world are looking for good eCommerce solutions to help grow their market share.  There is no doubt, big or small, eCommerce is one of the best ways to grow your business, but don’t be fooled, e-commerce comes with its own kind of overhead, and that is […]

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Know your Limits When Buying a Website

February 23, 2016 by in category Business, Web Design tagged as ,
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Know your Limits When Buying a Website For most WordPress firms like ThePixel, the final solution is potentially anything you want it to be. We can build essentially any layout, any permission structure, any integration, or any functionality that you could imagine, with only few limiting factors. First is budget, and second is in some […]

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Measuring Your Website ROI

February 18, 2016 by in category Business tagged as ,
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Return on Website Investment When it comes to marketing for catering companies and small businesses, there are many commonalities across the board. Over the years, we’ve found that these have been your marketing goals (as they frequently have been our marketing goals for you, too): Increase in brand awareness Growth in brand engagement/interaction Increase in […]

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10 Solid Content Ideas for Your Blog

January 17, 2016 by in category Business, Social Media Marketing tagged as
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10 Solid Content Ideas for Your Blog Having a blog for your company is great for a lot of reasons. It can increase your traffic from search engines, it can give your customers insights about your business and it can be a valuable tool for moving customers through your purchase cycle. Whether you are new […]

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New Year’s Resolutions for Small Business Owners

January 16, 2016 by in category Business tagged as
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Most small businesses see the New Year as an opportunity to re-boot and reenergize.  Unfortunately, many small business owners return from the holiday respite only to be overwhelmed by the day-today demands that distracted them from honoring last year’s resolutions to improve efficiency, productivity and sales. 1. Try a New Marketing Channel Change up your […]

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