Stages of a Website RedesignA website redesign is something of a misnomer. It implies a touch of loweffort spit and polish, or, at best, a fresh coat of paint on something that’s already built and standing. Anyone who has gone through a redesign project knows that it’s really a brand new design project—with baggage. Tackling [...]
Website Evaluation with FREE PDF Checklist Our website assessment is based on the three essential components of website success: Design: Is your site cosmetics top-notch? Content: Is your content attracting potential leads? Navigation: Does your site do what it's suppose to do? By honestly and thoughtfully evaluating your current website, this assessment will generate ideas [...]
How can a data-driven website increase the effectiveness of your marketing efforts? Ok, it is time to turn your website into the revenue generating machine that your web designers promised. So of course, you are going to take the same approach as last time. You are going to call a designer, send out an RFP, [...]
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and user feedback.
Generating sales and revenue Creating a website is relatively easy, but creating a functional website that can actually help you in terms of generating sales and revenue is a different story. Effective website design is not just about art and aesthetics. It encompasses several elements—including copywriting, layout, icons, colours, navigation, SEO, and inbound marketing—which all come [...]