Why Your Website Isn’t Getting Traffic If you have a functioning business website, you are on your way to connecting with customers and increasing your sales. The problem is that many business owners don’t realize that website management is not a single step, but a continuous process. After the website is running, it is imperative [...]
Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks for e-commerce success has been more of a dream than reality. No matter how hard [...]
Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t invest much time in their social media strategies. But the [...]
They called it Mobilegeddon Mobilegeddon was a Google algorithm update that started to be rolled out on April 21st, 2015. This update looked at a website and determined, either yes or no, if the site was deemed to be “mobile-friendly”. There was (and still isn’t) a kinda score. You either are mobile-friendly or you’re not. [...]
Far too many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct. In fact, at least in the context many people speak about it, omnichannel has more in common with retargeted [...]
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