Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market.
There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.
To make it simple think of this as relationship marketing and Seth Godin’s idea of permission marketing — defined on Wikipedia as “a non-traditional marketing technique that sells goods and services when advance consent is given.”