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Ready to Set Up a Website?

You are ready to take your business online? It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to setting up your own website.

Ready to Set Up a Website?

Setup Your Website
Hosting / Search Engine Optimization / Web Design

Website choices you have

You are ready to take your business online? It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to setting up your own website.

You have choices to make.

The first three are multiple choice: the business name, the domain name and the web host. There are so many options for each.

Then come the “toggle choices”. A toggle choice is a choice between two options; you can toggle either way.

1. Hard Coding vs. CMS

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cms

2. Responsive vs. AMP

Before coding begins, there are a couple more toggle choices. The first is between http and https. The “s” in “https” stands for “secure”. While there was debate on the value of https for several years, that debate is over. Web browsers are showing users when a website is not considered secure. Google Chrome will be marking pages “unsecure” in its search results soon. If you don’t want to scare away nervous prospects, get https.

Cedar Rapids Iowa Web Design

The second toggle choice before coding begins is responsive design versus accelerated mobile pages (AMP). A responsive website is one that changes placement and size of page elements to fit the user’s screen. This means that your pages look different on an iPhone than they do on a wall screen or a laptop. AMP is a stripped down version of your website, stored by Google for quick loading. Although there might be future advantages to AMP, for now I am sticking with responsive. AMP is proprietary technology and offers you less control.

3. SEO vs. PPC

You might also want to choose between search engine optimization (SEO) and advertising, such as pay-per-click (PPC) early on. SEO affects so many aspects of a website. I don’t like this choice. Even though it is often presented as a one-or-the-other choice, there is no reason you can’t use both. Unless your website is very temporary, SEO should be part of every plan. Over the long run, it’s almost always a great investment.

However, SEO does take time to mature, just as fruit takes time to ripen. To avoid starving while waiting for SEO to bear fruit, advertising can fill the gap. Once search engine rankings start to improve, you might not want to give up the paid advertising that reaches a different market.

4. Delayed vs. Instant Contact

Another toggle choice is delayed response versus instant contact. Delayed response includes:

  • an email address
  • a feedback or query form
  • a phone number for prospects to call

Instant contact would be on-page chat, so that people can ask questions even as they browse. This can be very effective at pushing more sales. But on-page chat might cost more than you think. A Google search for chat pricing or for budgeting for live chat will tell you only how much the software subscription costs. Nobody mentions the cost to have people constantly on standby, which can be huge for a small company just starting out. A good approach is to start with delayed response until you can afford a 24/7 chat presence.

Life is about choices and so is business. Although there are some multiple choice decisions to make, many are toggle choices. You go one way or the other. These four toggle choices will make or break your online success.

ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.

All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.