The first step to any successful SEO strategy is keyword research.
The aim of keyword research is to find the best keywords to optimize in order to increase your rankings. For eCommerce websites, however, keywords are not just rank-boosters — they are context markers too.
I’d explain. Think of a physical store. When you walk into a store, the different labels you see are not primarily meant to attract you; instead, they are meant to keep the store organized; and that makes you find what you need quickly.
In the same way, keywords for online stores should provide a context for the store’s products to help visitors find what they want to buy quickly.
This organization is very important. And even if you own only a small store, there are affordable SEO services you should consider to facilitate traffic increase on your website.
Just any keywords will not work. The best keywords are those that focus on meeting the buyer’s intent. Therefore, there are two major parts to creating a winning keyword research strategy for e-commerce SEO: finding keyword ideas and matching the keywords to the intent of the buyers.