Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
What is Digital Marketing Strategy?
Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals. …
How-to Write Content That Generates Leads
Having a clear roadmap of how your visitors will come to your page will help you draft content that will work well on the relevant marketing channels. …
Process of Building a Website
The most important part of a website is content. Content can be changed without changing your website. …
Reasons to Make Your Website Mobile-Friendly
Websites that aren’t mobile-friendly are quickly falling by the wayside within our fast-evolving digital landscape. …
