SEO 101: What You Need to Know to Get Started
Everything you need to know about SEO to get started
Any good inbound marketing strategy has several aspects that can never be ignored, and one of them is SEO. SEO isn’t a one-time deal either. It’s an ongoing practice, or at least it should be, if you want all your hard work and efforts to result in ongoing success.
What It Is
SEO stands for search engine optimization, and it refers to methods used to ensure your website and its content show up on search engine results pages (SERPs). Google is by far the most popular search engine, which makes it the typical focus when most marketers are in the process of optimizing. While the concept of SEO is fairly straightforward, its implementation can get rather complicated.
Why You Need It
Complicated or not, SEO is something even the smallest companies need to at least think about. Search engines are the greatest generator of website traffic, with a Conductor study noting that 64 percent of all web traffic comes from organic searches.
The percentage is significant, especially when compared to the 2 percent of traffic that comes from social media, the 6 percent that comes from paid searches, the 12 percent from directly typing in the URL, and the 15 percent from referrals.
If your company is missing the mark with SEO, you’re likewise missing out on a massive amount of traffic that would be led to your site after typing in a relevant search term.
How to Make It Work
Keywords are an important part of SEO, but they aren’t necessarily king. The rest of your SEO practices need to back up your keywords to prove your content is relevant and useful to people searching for information on related topics.
Research keywords related to your products and services, as well as those used by your competitors. Use keywords in the most important parts of your web pages, such as your page title, meta description, header tags, URL, and text that links to other pages throughout your site.
The type of content you produce plays a major role in your SEO. Content on your website, social media channels and elsewhere needs to be relevant and provide value to the consumer. Valuable content is well-produced, helpful, useful, and something people actually want to read or view.
Creating content with a human audience in mind, rather than writing for a search engine, is going to win out every time. Consider publishing a regular lineup of evergreen content, or more thoughtful, insightful content that remains relevant and useful for the long haul.
Other pieces of content to pay attention to include:
User Experience (UX)
Providing a streamlined, enjoyable user experience is another way to boost SEO. The best user experience comes from websites that are easy to navigate and search, offer related content as well as relevant internal and external links. Quick loading times enhance the user experience, as does having a responsive site design that can be viewed on any given screen size or device.
Creating Targeted Content
Even if you can’t address every single thing both human viewers and search engines love, you want to make sure you steer clear of practices both of them tend to hate.
Search engines, especially, are not fans of:
While there are many strategic tips and hints for effective SEO, one of them is to use common sense. If you create awesome content that provides value, contains relevant words your audience would be searching for, and appears on a fast-loading, easy-to-navigate site, then you’ve already covered several bases of SEO.
ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.
All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.