Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
SEO Trends to Boost Your Website Traffic
At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of updates that will continue to …
Launch a Business Website
Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
Lead Generation Checklist
Lead generation is an important step in the marketing strategy of businesses. The concept in itself is easy to understand. The challenge lies in the execution of your lead generation strategies. …
8 Reasons Businesses Need to Use Social Media
If you are still not sure social media is worth your budget, here are 8 more reasons you need to be using social media to market and advertise your business. …
Website Design and Development Process
At ThePixel we approach projects with a unique perspective. During our discovery process, we spend a great deal of time getting to know what sets your organization apart. We work with you to help articulate who your target audience is for your website. …
9 Essential Elements Every Website Must Have
It’s not enough to just have a website. If you’re going to achieve any success on the Internet, you need to make sure you’ve answered these questions first. …
SEO or PPC – Which Provides Better Value?
While SEO is cheaper in the long-term, it does take some time to start seeing great results. If you’re looking to see results straight away, invest in a PPC strategy while you are building up your SEO strategy. …
Post-Launch Web Design Mistakes and How to Avoid Them
A new website can work wonders for your business, improving trust, creating a favorable reputation, attracting new and repeat customers, increasing your bottom line, and setting you up as a leader in your industry. …
What is Lead Generation
Lead generation is a series of actions that serve to create more qualified leads for your business. It’s a particularly common technique in B2B marketing. …
Reasons Your Business Needs to Have a Digital Presence
Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business listing! …
Google Ads Explained
Combine the benefits of advertising – most importantly, a spot at the very top of the SERP – with the benefits of organic search. …
Successfully Manage Your Local SEO
Decide what consumers specific to your locale will be searching for and include it on your site, meta description, and social media accounts. Optimizing your content will attract more customers and bring in more revenue, all with a little effort. …
Geofencing Marketing
Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads. …
Why Companies Should Embrace Digital Transformation
Digital transformation may require new, and sometimes substantial, investments in technology and the company itself, so it’s important that budget is built into the strategy. …
How-to Improve Your Mobile Conversion Rate
Do you want to improve conversions on your mobile marketing campaign? If so, you’re not alone. The rise in mobile usage has led to revolutionary ways of building trust and engaging consumers while significantly boosting sales and website traffic. …
Web Design Tips for Lead Generation
These 5 web design tips for lead generation is meant to get you started thinking about optimizing for website conversions. It's crucial to work with a B2B web design agency that has the same goals. …
Website Breakdown
Breaking down your website and how it will impact your content. Content marketing driver SEO results and brings more traffic to your website. …
