When discussing social media platforms, there is no one bigger than Facebook. Founded in 2004, Facebook has more than 2 billion monthly active users and actually owns one of the other networks on this list, Instagram. What started as a way for college students to connect, share messages, and send online “pokes” has grown into a serious business, and a serious place of doing business.
Facebook allows businesses to create brand pages, which followers can “like” to indicate their interest in following. But organic reach among those who like Facebook pages is dismally low, as Facebook prefers businesses to pay to “boost,” or increase the reach of their posts to their full audience. Best practices are to send new updates to your page a couple of times per day with unique, interesting content that can include links to your products and website, and other curated content relevant to your target customers.
T-shirt brand Threadless is a great example of a high quality, engaging business Facebook page. It has earned the company over 900,000 likes.