We drive leads to your business & beat local competition!
Digital marketing boost lead conversion rates 750% higher then traditional outbound marketing.
Your digital marketing gets us excited!
At ThePixel, we see digital marketing as a strategy that ties together the digital disciplines like social media, local SEO, website design and marketing, email marketing, etc. Digital marketing boasts lead conversion rates 750% higher then traditional outbound marketing. However, most companies are not experiencing anywhere near that type of growth.
When companies approach the web like they did traditional outbound marketing (radio, newspaper, TV, direct mail, etc.) they get the same high volume, low conversion results. Digital marketing is a nuanced, holistic approach that takes fortitude, discipline and intimate knowledge to employ.
If your company is ready to kick their social media into gear, find an SEO strategy that works and build a successful content strategy, then you’ve found the right agency.
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.
Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.
Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we use those particular tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). You can read more about in our article “Inbound Marketing Vs. Outbound Marketing.”
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the ThePixel digital marketing planning framework.
Achieve Your Objectives
"27% of total US internet time is spent on social media sites." - Experian
"62% of marketers are using social media for 6 hours or more and for 11 hour or more weekly." - Social Media Examiner
"The ROI of content marketing has risen 300% over the previous 3 years." - Experian
"Email is the most common lead gen tactic, used by 81^% of marketers." - Marketing Sherpa
How Does It Work?
Inbound Marketing Drives Leads
We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.
#1. Attract More Prospects
Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC) and social media marketing.
#2. Convert More Leads
Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing via email, A/B testing and compelling videos.
#3. Close More Sales
Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.
We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.
Here are some of the digital marketing tactics we employ:
How Is The Program Structured?
The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).
Pricing — How Much Does It Cost?
A typical digital client works with ThePixel on a monthly basis and invests between $500 and $24,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.
We firmly believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.
FAQs About Our Digital Marketing Program
You probably have questions about the details of how this program works. Instead of keeping them a secret and making you call us to find out, we’re going to share them with you directly. We keep a running list of 25+ questions people generally have about how this program works. Some of these questions include:
Prove It — Digital Marketing Case Studies
Our clients have seen notable lead and revenue growth over the years. Here are several case studies that provide a step-by-step breakdown of how we achieved success together thanks to our digital marketing program.
Be a hero, take your company to new heights with a Digital Marketing Strategy.
Bridging Divides Between Sales and Marketing
Supercharge Your Online Digital Marketing
Inbound marketing strategy is about creating compelling content, distributing that content through digital channels and driving those prospects back to your website to convert them into customers.
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Our Happy Clients
Pixel Perfect Web Designs
"One of the best decisions I made for my business!"
“ThePixel has been extremely knowledgeable and helpful throughout the entire process of renovating our company website. She came out to tour our company to understand what we do in order to help us think of new ideas for our website, and was always available for quick updates that we wanted to make throughout development and launch. I highly recommend Lindi and ThePixel for all your website needs!“
-Ryan Velvick AMTek International
“One of the best decisions I made for my business! Working with Lindi at ThePixel has been a great experience. Response to any communication and question is quick and any projects are finished within just a few days. I would strongly encourage anyone looking to upgrade their website to use ThePixel!”
-Cody Scharf, DC Thrive Care Chiropractic
