At ThePixel, we see digital marketing as a strategy that ties together the digital disciplines like social media, local SEO, website design and marketing, email marketing, etc. Digital marketing boasts lead conversion rates 750% higher then traditional outbound marketing. However, most companies are not experiencing anywhere near that type of growth.

When companies approach the web like they did traditional outbound marketing (radio, newspaper, TV, direct mail, etc.) they get the same high volume, low conversion results. Digital marketing is a nuanced, holistic approach that takes fortitude, discipline and intimate knowledge to employ.

If your company is ready to kick their social media into gear, find an SEO strategy that works and build a successful content strategy, then you’ve found the right agency.

Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.

Digital marketing is pretty self-explanatory — it’s marketing using digital tools. Digital marketing is about the type of methodology under which we use those particular tools. It’s the opposite of outbound marketing, or interruption marketing (telemarketing, billboards, spam, etc.). You can read more about in our article “Inbound Marketing Vs. Outbound Marketing.”

An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the ThePixel digital marketing planning framework.

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.

We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).

A typical digital client works with ThePixel on a monthly basis and invests between $500 and $24,500 per month into their digital marketing program. The investment level determines how many hours per month are available to execute your custom plan. Your investment depends on your specific business/lead goals and how fast you need to get to them.

We firmly believe that “what you cannot measure, you cannot improve.” So we measure and provide comprehensive reports every month. These reports will detail our progress towards your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed and even phone calls to your sales number.

Be a hero, take your company to new heights with a Digital Marketing Strategy.