Digital marketing is all that the world is raving about today. From Search Engine Optimization – SEO to Pay Per Click – PPC campaigns, and from e-mail marketing to Facebook ads, marketing is all about digitized campaigns. Whether it’s a brick-and-mortar retailer or a digital service provider, every entity in the corporate sector has made digital marketing an integral part of their business. Just like all business owners, even you must be aggressively working to incorporate digital marketing strategies into your business’s growth plan.
Let’s be honest; building a digital footprint has become a necessity today. Businesses that are not developing a digital presence are depriving their business of a major chunk of potential customers. While working with marketers to build a marketing strategy, you must have heard the term ‘keywords’ millions of times. Well, keywords are words or phrases that the people type or speak into search engines.
The search engine then gives millions of results that revolve around these search queries. These words or phrases are an integral part of content marketing. However, over the past few years, marketers have come to believe that keyword usage has lost its importance, which is not true.