You switch on your laptop, get started, open your Internet browser and then search for what you need… only to find the site you land on is too slow or confusing. You move on to the next site.
According to Google, a great website is one that people visit, recommend, and share. Google uses factors such as bounce rate, the amount of direct traffic, number of likes and shares on social media, and the amount of time visitors stay on your homepage to determine whether it is good or bad. Based on those factors, the Google algorithm ranks your site on a quality scale.
A homepage is your website’s main page and leaves your visitor or user with a first impression. It also often acts as an index for the rest of your site or tells your brands main story and message. Most blogs and websites have their own distinct homepage.A homepage is your website’s main page and leaves your visitor or user with a first impression. #websites #webdesign #ux Click To Tweet
When designing your homepage, you should ensure it is as clear, unique, and interesting as possible and offers areas such as a drop-down menu. Remember, this is the first page your visitors will see. And it’s not rocket science, if your visitors see crap, meaningless or boring stuff, they will not want to come back looking for more.
You and I know the consequences of that.
Your homepage is most certainly the image of your business. It represents your brand. As a marketer, you should have a clear and concise idea of how you would want your homepage to look like in order to serve your visitors and customers seamlessly.