Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why? Because search engines will rank a website in the top positions through rich content, among other factors.
And here’s an alarming statistic. Today only 20 percent of readers are finishing an article, with the average visitor reading just 25 percent. The study by Sumo only confirms what we’ve been dreading for some years – that video content and image galleries are killing the written word. The reason behind this? It’s that reading can take too long for today’s super-empowered consumer. By watching a 3-minute video, you can digest the same amount of information contained in an article that might take 5 minutes to read through.