Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance to take an inventory of everything you have so you can plan your content more strategically and to enhance your website’s SEO.
It’s no secret that a periodic content review is a way to get more – and better – traffic to your site. Google’s not too fond of old content, and as a result, the search engine can limit traffic to your site if it’s not kept up to date.
You should aim to conduct a massive website audit annually – we do ours in January – followed by quarterly check-ins to update your content list. But if you’ve never done a website audit before, here’s a simple guide to help you along the way.