Your site looks great, and is full helpful content, but it’s not getting any traffic. How can you find out what’s going on?

With Google Analytics, you can pull back the proverbial curtain and see exactly what’s going on with your website traffic, and learn what changes need to be made.

Google Analytics is a powerful, free tool that installs quickly and easily on any website. It can be used to create custom reports and conversion paths and to analyze user website behavior so that decisions can be made concerning how to increase conversion.

Google Analytics reports can help support important action steps for your firm’s site. If your site is getting significant traffic from search terms, you may want to try using the terms more frequently in your content to boost your organic search performance for those terms. If it turns out that potential clients are most visiting your site after business hours, you can adjust your PPC campaigns to only display ads during those hours. If your bounce rate is high, it may be worth considering a complete site redesign and refocus.