When we say digital marketing works, it’s because we know it works. Marketing by nature relies on ongoing analysis and measurable goals — not guesswork. The statistics are extremely compelling, so we don’t hear the question, “Does it work?”
We hear this one: “How long does it take for digital marketing to work?”
That’s a complicated question, but an understandable one. Inbound marketing — a reliable method of digital marketing focusing on lead generation — requires significant resources, and smart business owners want to see a return on that investment. Let’s break it down.