When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on [...]
Mastering eCommerce Using These Key Indicators eCommerce is exactly what it sounds like: putting traditional business commerce in an online arena. Businesses of all sizes have turned to eCommerce as a way of reaching more customers and increasing sales. eCommerce can be great for small businesses – especially when their competitors are larger companies. But [...]
Mobile-first website design for your 2020 business success Mobile-friendly website design should be a top priority in 2020 to ensure that your visitors have the same user experience across the board from a smartphone, desktop or a tablet. There’s nothing worse than viewing a poorly rendered website on a mobile device and struggling to read [...]
Customized Websites vs. Templates Once you have made the decision to invest in a new website, there are still many more choices to make. As a company that designs and builds websites, we are constantly asked by business owners why they should have our company build a site for them when they could just purchase [...]
Your business website is vital to your online presence & future business growth Having an online presence is no longer optional for businesses. Consumers in both the B2C and B2B space use the internet to find answers to their pressing question. Your website is often the first place a new prospect interacts with your brand. [...]
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