UX Process with Proven Results Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? And how do you know if your team—or the one you’ve hired—is focusing on the most important things? Many [...]
Your website is the most effective marketing tool your business has, use it wisely. The New Year is often the time entrepreneurs think about updating their websites or undertaking a total redesign. You should make sure to do some careful planning before you make the first change to your site. Lets expand on that with [...]
How can a data-driven website increase the effectiveness of your marketing efforts? Ok, it is time to turn your website into the revenue generating machine that your web designers promised. So of course, you are going to take the same approach as last time. You are going to call a designer, send out an RFP, [...]
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and user feedback.
Generating sales and revenue Creating a website is relatively easy, but creating a functional website that can actually help you in terms of generating sales and revenue is a different story. Effective website design is not just about art and aesthetics. It encompasses several elements—including copywriting, layout, icons, colours, navigation, SEO, and inbound marketing—which all come [...]