Category: Search Engine Optimization

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How SEO Works

October 19, 2017 by in category Digital Marketing, Search Engine Optimization tagged as
How-Search-Engine-Optimization-Works

How Search Engine Optimization Works & Free SEO Audit Report Do you know how SEO works? While many site owners know that having a presence in search is important, most don’t know what it takes to increase search visibility. SEO has changed a lot over the years, but the basics and foundations of search have [...]

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Site Optimization vs. Traffic Optimization

October 10, 2017 by in category Search Engine Optimization tagged as ,
Site_Optimization_vs_Traffic_Optimization

Site Optimization vs. Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The [...]

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SEO or PPC – Which Provides Better Value?

September 27, 2017 by in category Digital Marketing, Search Engine Optimization tagged as , , ,
SEO_vs_PPC

SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]

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SEO Checklist

August 4, 2017 by in category Search Engine Optimization tagged as ,
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Search Engine Optimization Checklist#1. Review website’s navigation and site structure. Focus on pleasing the visitors and the search engines. Practical navigation links and URLs will make the journey throughout your website easy for both the visitor and the search engine crawlers. #2. Review and improve page content. Make sure your page content is focused on [...]

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3 Reasons Competition Is Beating You in Local Search Results

July 17, 2017 by in category Search Engine Optimization, Social Media Marketing tagged as
3-reasons-your-competition-is-beating-you-in-local-search-results

In today’s digital world, being able to be found in online search results is incredibly important, and this is especially true for local businesses. In fact, according to research from Google, 50% of consumers who conducted a local search on their smartphone visited a store within one day. Increase Local Business in Three Steps If [...]

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