Category: Search Engine Optimization

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SEO Basics for B2C Companies

March 11, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,

Knowledge of search engine optimization basics is necessary to gain more online traffic The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is [...]

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5 Ways to Successfully Manage Your Local SEO

March 9, 2018 by in category Search Engine Optimization tagged as

Capture the Local Market Through SEO Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused [...]

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The Difference Between Direct and Organic Search Traffic Sources

February 22, 2018 by in category Inbound Marketing, Search Engine Optimization tagged as ,

Gain insight from your web traffic - Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into [...]

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Difference Between SEO and SEM

February 19, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,

What’s The Difference Between SEO and SEM? Does It Matter? It’s all in the details. The difference between SEO and SEM can be boiled down to paid vs organic or ads vs optimization. That’s simplifying it a bit too much though. At one point in our great and varied history of search engines, SEM was [...]

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3 Simple Fixes to Improve Website Conversion Rates

February 5, 2018 by in category Search Engine Optimization, Web Design tagged as

10 qualified leads are better than 100 random leads. You already have a website. It's a few years old and conversions are not where you would like them to be, but you can't quite justify a full-scale redesign. It's time to think about a few bandaids - short term fixes to get you through the [...]

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