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Why a B2B Website is a Necessary Investment

July 20, 2018 by in category Business, Online Marketing, Web Design tagged as ,
Why_a_B2B_Website_is_a_Necessary_Investment

Your website is your digital storefront When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? [...]

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How to Generate Leads with Your Digital Marketing

July 8, 2018 by in category Digital Marketing, Online Marketing tagged as
How to Generate Leads with Your Digital Marketing

Tips for building a digital marketing machine The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers [...]

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5 of the Deadliest Mistakes to Your SEO Strategy

June 12, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,
5_of_the_Deadliest_Mistakes_to_Your_SEO_Strategy

SEO is Constantly Evolving - is that Good or Bad? Search engine optimization (SEO) is a constantly evolving subject matter that even the most-seasoned digital marketing professionals struggle to entirely comprehend. While mistakes are at times inevitable, it’s imperative that you are familiar with not only best practices for SEO, but worst practices as well. [...]

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10 Social Media Marketing Mistakes to Avoid

May 13, 2018 by in category Online Marketing, Social Media Marketing tagged as ,
10 Social Media Marketing Mistakes to Avoid

Social media marketing can be incredibly valuable to brands, letting you personally connect with customers. Are your social media marketing (SMM) efforts paying off, or missing the mark? If your metrics are painting a picture of the former, you might be making a few of these common mistakes. Read on for some things to avoid, [...]

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Geofencing Marketing

May 10, 2018 by in category Online Marketing tagged as
Geofencing Marketing

Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads. Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target. Marketing professionals use geofencing to pinpoint specific advertisements [...]

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