Learn as much about your website visitors as possible Once you have your site up and running, your priority should be to learn as much about them as possible. There are a number of programs that can help you do this. #1 Google Analytics Google Analytics (GA) is free, and can be accessed through a [...]
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the way, prospects interact at various stages with the seller, sometimes [...]
Gain insight from your web traffic - Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into [...]
The purpose of your blog is to attract new followers Are you leaving your blog readers hanging or do you tell them how to take the next step with you? The purpose of your blog is to attract new followers or new customers. Are you letting your readers know how to become followers or customers? [...]
Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating high-quality [...]
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