Creating a Good Website Design Checklist
Your website is the virtual representation of your physical existence
Your online image should reflect your offline identity. As Internet usage grows, websites becomes increasingly significant to operations. Things like filling your sales funnel, finding employees, attracting suppliers/distributors, and public relations are just a few. Unlike an external platform, you have complete control of your web design strategy.
Types of Organizations:
- Brick and Mortar – offline only products/services.
- Example: the grocery store, landscaper, etc. [Website Examples]
- Clicks & Mortar – offline & online products/services.
- Example: Best Buy, Verizon, Wal-Mart, and Amazon. [Website Examples]
- Click & Order – online only products/services.
- Example: The App Store, ThemeForest, Facebook, etc. [Website Examples]
Why Your Website Matters
A good website is built on a solid foundation, so good development is the first step in a good website. A website’s framework needs to be stable and secure. This will prevent the site from breaking as technology advances. It is also going to require hosting that is fast and scalable. Fast page load time is key to a positive end user experience. It can be hard to make a first impression when visitors are hitting the back button before your web page even finishes loading.
People view a website from a lot of different devices. Responsive website design allows you to build one website that is ready to provide visitors across devices a positive viewing experience.
A good website is also dependent on good design. The best design is both visually appealing and strategically integrated into the website’s end goal.
Take SquareUp for example. SquareUp is an application for iPhones and iPads. It allows sellers to process credit card payments right on their iPhone or iPad. It lowers the costs and barriers to entry for small businesses who are trying to service more customers. Right on their homepage they answer these questions:
- What do you do
- How do you do it?
- How much does it cost?
- How do I sign up?
- Do you accept American Express?
They have made this information extremely easy to consume and clearly defined the next step, sign up. This is a great approach for a company with a shallow sales funnel. All they are really looking for visitors to do is sign up and receive a credit card reader.
Great content is the sweet aroma that attracts visitors for the first time and keeps them coming back for more. Content can take tons of different forms; blog posts, static pages, YouTube videos, eBooks, webinars, and FAQ pages just to name a few.
What is a conversion?
In the business world, conversion is often linked to traffic, leads, sales, and repeat activity.
Traffic is the first step in conversion and happens on every website: converting strangers to visitors. A few traffic generation tactics:
- Search Engine Optimization
- Social Media Marketing
- PPC Advertising
- Email list marketing
The second step in conversion occurs when a website visitor becomes a lead. When this happens there is a simple information exchange taking place. In this situation, a company provides a piece of valuable content in exchange for a lead’s contact information and their permission to be marketed to in the future.
The third step is engaging and building a relationship with leads through marketing automation. An example of this is sending a follow up email after someone has downloaded an eBook from your website. This sequence of emails is designed to provide additional education to the lead and help nurture them to the point where their ready to make a purchasing decision one way or another.
The last step in conversion happens after someone has become a customer. Now it is time to turn them into a life time advocate for your business and keep coming back for more. Marketing automation helps to keep consumers engaged even after they make the first purchase.
Since our founding in 2008, we’ve created and launched many types of business websites. Over the last decade and we’ve learned a thing or two! That’s why we’re masters of our craft, let us help you build the website of your dreams – one that generates traffic, leads and conversions.
Are you ready to start? If yes, contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.