Expanding Traffic to Your Website The very premise of inbound marketing is to bring traffic to your website’s door, invite them in, and turn these visitors into customers, right? If you’re looking to expand the traffic to your website (and who isn’t?), you may be left wondering how to do this. If you approach inbound [...]
Techniques you can implement that will grow your online business Have you spent a lot of time and money designing the perfect website for your online shop but sales seem to be barely trickling in? If you’re an entrepreneur with an online store, your number one priority is making sales. In 2017, 1.66 billion people [...]
SEO is a long-term process, so checking your SEO every day is likely to be frustrating. Do you know how your search engine optimization (SEO) is doing? You might know that you do – or don’t – show up on page one for specific searches. But do you know why? Or what to do to [...]
The Benefits of Significant Conversion Rate Improvements Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project that they’ll tackle on the [...]
Fixing your bounce rate is a huge important step to improving your conversion rates. What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. [...]
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