Website Analysis Tools
1. Google Analytics It is fast, easy to use and provides some really great data to help you improve your website performance. Google Analytics is a traditional web analytics tool providing quantitative user and customer data across devices and platforms. Key features & what it’s good …
Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Website Content Strategy
Having content that is relevant, engaging and compelling is key to keeping visitors on your website starts with a strategy. It’s always been about getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want …
SEO or PPC – Which Provides Better Value?
While SEO is cheaper in the long-term, it does take some time to start seeing great results. If you’re looking to see results straight away, invest in a PPC strategy while you are building up your SEO strategy. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Combining Concepts and Keywords
Keywords will always remain useful ways for you to organize your content and tighten your focus within a particular product. And they’re still a valuable way to capture searchers looking for something very specific. …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
Grow Your Business with Email Marketing
Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) compared …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Influencer Marketing Strategy: Mistakes You Need to Avoid
Don’t be put off by influencer marketing strategy mistakes. The truth is that influencer marketing holds great potential for many brands. If your current tactics aren’t performing, it may be time to embrace influencer marketing as a strategy. …
What to expect from SEO
What are you expecting from SEO in 2021, and are you going to be adopting any new SEO strategies? …
What is SEO? Quick Guide to Search Engine Optimization
SEO Stands for Search Engine Optimization which is a component of Search Engine Marketing, Search Engine Optimization is essentially the practice of increasing the quality and quantity of visitors to a website through the Organic Search Results. …
What is Organic Search Engine Optimization?
Organic search engine optimization, or organic SEO for short, is the process of increasing your website’s rankings on organic searches through natural, unpaid results. …
Optimizing Your Website to Increase Profitability
Whether you are optimizing existing pages or creating new ones, there are certain fundamental rules to be followed to get better results. …
What Makes a Website “Good”?
Think of your website like an employee — if they’re sitting around and doing nothing, it’s either time to replace them or time to give them some meaningful work! Your website has one job — serve information to a user. Discover other important website elements, …
Digital Marketing: How Long Does It Take To Work?
The amazing thing about inbound marketing is that it’s just as relevant to businesses with a small following as it is to businesses with a large following. …