B2B businesses cannot thrive and grow without a reliable, well-oiled lead and demand generation engine in place. Two key ingredients of this effort are content marketing and marketing automation. But first, understand that it’s important to evaluate your lead generation efforts at a strategic level in the context of the B2B buyer’s journey. So, how [...]
To get more engagement on your social posts and attract more interest, ensure your company is doing these seven things. Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time. Rather, social media is [...]
Every website is different, and each site receives different types and volumes of visitors. You may from time to time come upon a website that you find visually attractive because it follows certain web design trends or because it uses some novel visual effects. You might imagine your own site benefiting from a similar look [...]
How People Use Smartphones to Access Information We’re proud of the new mobile breaking news app we’ve designed in-house. Our custom mobile app UI/UX design is an RSS-style news apps that allow you to choose your own news sources and create your own news feed. The premise is very simple. You search for the topics and websites you like and [...]
Social media is constantly changing and it’s hard if you’re a social media marketing manager to understand how social media is changing the game. We’re going to break down the top eight social media marketing trends of 2019 that are completely changing how we look at social media.