Design, Marketing & Social Media Resources

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Know your Limits When Buying a Website

February 23, 2016 by in category Business, Web Design tagged as ,
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Know your Limits When Buying a Website For most WordPress firms like ThePixel, the final solution is potentially anything you want it to be. We can build essentially any layout, any permission structure, any integration, or any functionality that you could imagine, with only few limiting factors. First is budget, and second is in some […]

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Measuring Your Website ROI

February 18, 2016 by in category Business tagged as ,
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Return on Website Investment When it comes to marketing for catering companies and small businesses, there are many commonalities across the board. Over the years, we’ve found that these have been your marketing goals (as they frequently have been our marketing goals for you, too): Increase in brand awareness Growth in brand engagement/interaction Increase in […]

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Website Design and Development Process

February 1, 2016 by in category Development, Web Design tagged as ,
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Launch your next website with ThePixel ThePixel has spent years refining website design and development to meet the needs of specific clients. Whether you’re redesigning an existing website or starting from scratch we’ve mastered the best-in-class solutions to launch a successful website.  Our expanding client base includes real estate, family amusement park, candy store, chiropractic [...]

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Is Simply Having a Website Enough?

January 27, 2016 by in category Web Design tagged as
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Is simply having a website enough? ThePixel has developed websites for companies large and small over the past 10 years. We work with everyone from multimillion dollar manufacturers to e-commerce boutiques and every type of business, school, or non-profit in between. When we started, simply having a website would set you leaps and bounds above your competition. […]

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Social Media Channels Explained

January 25, 2016 by in category Social Media Marketing tagged as
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Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]

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10 Solid Content Ideas for Your Blog

January 17, 2016 by in category Business, Social Media Marketing tagged as
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10 Solid Content Ideas for Your Blog Having a blog for your company is great for a lot of reasons. It can increase your traffic from search engines, it can give your customers insights about your business and it can be a valuable tool for moving customers through your purchase cycle. Whether you are new […]

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New Year’s Resolutions for Small Business Owners

January 16, 2016 by in category Business tagged as
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Most small businesses see the New Year as an opportunity to re-boot and reenergize.  Unfortunately, many small business owners return from the holiday respite only to be overwhelmed by the day-today demands that distracted them from honoring last year’s resolutions to improve efficiency, productivity and sales. 1. Try a New Marketing Channel Change up your […]

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Search Engine Optimization (SEO)

January 10, 2016 by in category Social Media Marketing tagged as
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Search Engine Optimization (SEO) Quality over Quantity – it’s an age-old idea but is still as hard for companies to implement in an online business world as it was before. Driving thousands of undifferentiated visitors to your website takes little online marketing skill; getting the traffic that will actually convert to dollars requires much more […]

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Site Speed — A Critical Factor Some Businesses Overlook

November 13, 2015 by in category Hosting tagged as
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As a web user, you probably can’t stand those over-designed, over-loaded sites that bring your browser to a screeching halt. As much as I’d like to believe that the average human being’s attention span is at least a little better than research suggests, I know that very few of us exhibit the patience to wait […]

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The Process of Designing and Building a Website

October 5, 2015 by in category Web Design tagged as
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Building websites for today’s technologies require skills For some individuals, working in the web industry is maddening — for others, wonderful — because of its ever-changing nature. Even for the most advanced and prolific designers and developers, keeping up with the web’s advancements can be daunting. What has stayed true through each trend and movement, […]

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Twitter Analytics: A Beginner’s Guide

September 30, 2015 by in category Social Media Marketing tagged as ,
Twitter Analytics Beginners Guide

Have you looked at Twitter Analytics? Assuming you don’t use any other analytics tools for Twitter, you’ll find some very useful information. Recently Twitter rolled out their native analytics platform for all users and now you can get some quality data about your tweets directly from Twitter.  By the end of Twitter Analytics: A Beginner’s Guide crash course you […]

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How To Measure Social Media ROI For Your Business

September 19, 2015 by in category Social Media Marketing tagged as
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Measure Social Media ROI For Your Business Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your […]

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10 Online Marketing Tips For Real Estate Agents

September 18, 2015 by in category Social Media Marketing tagged as ,
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First – the facts! Want to rank better in search engines and get more people to choose you over your competitors? We reveal a tick-list of 10 easy tasks that can help your estate agency achieve success online! Did you know that 51% of people read general home information first? That’s right, they don’t just […]

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9 Ways to Measure Twitter Audience & Succeed Online

September 12, 2015 by in category Social Media Marketing tagged as ,
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Follower count is an important metric for measuring the performance of growing audience on Twitter, but too often it’s the only audience metrics that marketers focus on.  With each new follower gained, the characteristics of your audience change. Over time, substantial follower growth can result in very different type of audience.  Measuring change in follower […]

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Manage Multiple Marketing Channels Like a Pro

September 7, 2015 by in category Social Media Marketing tagged as ,
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First, Understand Multiple Marketing Channels You need to learn to crawl before you can walk if you want to Manage Multiple Marketing Channels Like a Pro.  There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing [...]

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