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Data-Driven Web Design

August 4, 2019 by in category Digital Marketing, Lead Generation, Web Design tagged as
Data-Driven Web Design

Design a powerful website around the user experience, powered by real data-driven analysis. Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design [...]

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8 Reasons Your Business Needs to Have a Digital Presence

August 1, 2019 by in category Digital Marketing, Online Marketing, Online Reputation, Web Design tagged as ,
8 Reasons Your Business Needs to Have a Digital Presence

In 2019 it's critical to have a digital footprint for your b2b website. Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google [...]

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Understanding Website Bounce Rates and How to Improve Yours

July 28, 2019 by in category Digital Marketing, Inbound Marketing, Web Design tagged as ,
Understanding Website Bounce Rates and How to Improve Yours

Fixing your bounce rate is a huge important step to improving your conversion rates. What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. [...]

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5 SEO Optimizations You Can’t Ignore

July 23, 2019 by in category Online Marketing, Search Engine Optimization tagged as ,
5 SEO Optimizations You Can’t Ignore

2 Trillion searches performed each year. We're not just living in a social media world but an algorithm universe. It is estimated that there are around two trillion searches performed each year. Though this number may seem daunting, it poses many opportunities to help your website stand out from the crowd. With some fine-tuning of [...]

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User Experience in Web Design

July 20, 2019 by in category User Experience, Web Design tagged as ,
User Experience in Website Design

Good user experience is an understanding of your audience Back in 2000, a gentleman by the name of Steve Krug penned a book called “Don’t Make Me Think”1. The book was a short, sweet read, focused on web usability and human-computer interaction with the premise that a well-designed website or software application would allow a [...]

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