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Critical Roles of Social Media Marketing

February 20, 2018 by in category Social Media Marketing tagged as ,
Critical-Roles-of-Social-Media-Marketing

The 4 Critical Roles of Social Media in Demand Generation Marketing Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social media is a huge part of both how B2B buyers engage with brands, and how marketing organizations [...]

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Difference Between SEO and SEM

February 19, 2018 by in category Online Marketing, Search Engine Optimization tagged as ,
Difference_Between_SEO_and_SEM

What’s The Difference Between SEO and SEM? Does It Matter? It’s all in the details. The difference between SEO and SEM can be boiled down to paid vs organic or ads vs optimization. That’s simplifying it a bit too much though. At one point in our great and varied history of search engines, SEM was [...]

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Reinvent Your Marketing Plan Assignment In 10 Easy Steps

February 16, 2018 by in category Digital Marketing, Online Marketing tagged as ,
Reinvent-Your-Marketing-Plan-Assignment-In-10-Easy-Steps

10 Easy Steps... Let's Begin! An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to [...]

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What are the Best Demand Marketing Channels for 2018?

February 12, 2018 by in category Digital Marketing, Inbound Marketing, Online Marketing tagged as
Best Demand Marketing Channels for 2018

Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to remember that not all marketing tactics and channels perform equally. Each has its own strengths and weaknesses. Some channels are great at generating high-quality [...]

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How To Measure Social Media ROI For Your Business

February 11, 2018 by in category Social Media Marketing tagged as
how-to-measure-social-medial-roi-for-your-business

Measure Social Media ROI For Your Business Social media now holds a place alongside print and broadcast as a major, essential marketing channel for businesses. As such, social media now should be held to the same standard as those channels: your social media ROI needs to contribute to your bottom line. To prove that your [...]

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