Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your [...]
Personalizing web content is an effective way to help your business convert leads. Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your website, they want to know how and why you are the right fit for them, not someone kind of like them (as [...]
Reach your desired audience by mastering these techniques Obviously, reach is an important element of any digital marketing campaign. Commonly, we divide reach into several categories: Organic reach Organic reach represents visitors who find your site through search. That means getting your SEO optimized and, in today’s environment, that means creating valuable content on a [...]
Your website is your #1 marketing tool It’s impossible to have a successful business without a well-designed, user-friendly website in 2020. Research backs up that claim, revealing a bad website drives your prospective clients away. That’s the opposite of what you want your website to achieve. But do you know if your website turning your [...]
How Do You Know if Your Homepage Sucks? You switch on your laptop, get started, open your Internet browser and then search for what you need… only to find the site you land on is too slow or confusing. You move on to the next site. According to Google, a great website is one that [...]
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