Having a website that is accessible and usable in all of these scenarios is paramount to the success of your online brand. When your website looks and works the same across all screens, it is considered responsive. Consumers access the internet on a multitude of devices; each with unique screens sizes. From early editions of [...]
Tips from our years of experience working on B2B website design. The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. While the “fun” part of a website is often the design itself, it’s critical to have a strong foundation to create a website that not [...]
When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on [...]
Mastering eCommerce Using These Key Indicators eCommerce is exactly what it sounds like: putting traditional business commerce in an online arena. Businesses of all sizes have turned to eCommerce as a way of reaching more customers and increasing sales. eCommerce can be great for small businesses – especially when their competitors are larger companies. But [...]
How a Great Lead Generation Website Will Supercharge Your Content Marketing Strategy Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. [...]
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