Scrolling single page websites, videos playing in the background, short-form content, pop-up calls-to-action, hamburger menus. These are just a handful of the B2B website design trends showing up across various brand websites. However, we all know that just because something is trendy doesn’t mean it is effective…cough fidget spinners cough cough. So, which B2B website design trends are friends and which are foes? The answer typically lies in the objective of the website.