5 Signs You Need a Website Redesign
A poor conversion rate is one of the clearest signs that your website is in deep need of a website redesign. It indicates that your users are “dropping off” at some point in your conversion funnel. …
SEO Mistakes to Avoid
Keeping up to date with Search Engine Optimization (SEO) criteria is no simple task – especially if it’s not what you do for a living. Lots of businesses produce marketing materials in house, as just one task amongst many, and having arrived at a formula …
Lead Generation Made Easy
The pressure to generate new leads can be stressful. Now that you have some new ideas – or we’ve reminded you of what works – you can start creating new leads for your company. …
10 Ways to Stay Ahead of the Competition As a Business Leader
Make sure that you give your customers good reasons to come to you rather than your competitors. Your unique selling proposition should be obvious – no one should have to ask. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
