Analytics 101 – Setting Up Proper Goals in Google Analytics
It’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. …
How to Analyze Website Performance
The real test of how your website performs is whether or not you actively get new customers each month. The more new customers you get, the better your website is performing. …
Time for a Website Redesign??
Good web design isn’t something you can invest in once and be done. Every business website needs an update now and then, and yours might be due. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
How-to Use Google Search Console
Learn how-to setup and use Google Search Console for website metrics and performance tracking. …
Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
Find What SEO Metrics Tell You About the Value of Your Website
Over the last few years, SEO has gained popularity, and with it, customer expectations have also risen. If you are still wondering what these metrics are and what they can do for your website, continue reading to find out. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
Ways to Improve Your Website with Analytics
If your traffic is trending downward, your competitors may be marketing more aggressively effectively than you. …
Learn About Your Website Visitors
Google Analytics is a huge program that can take some time to master. Key metrics include: The number of site visitors, bounce rate, page urls, etc. …
Improve Sales Performance
It’s time to be honest… when was the last time you took an in depth look at your website to see how well it is performing? …
Reasons Your Website Can Have a High Bounce Rate
A website bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. …