In this article we’re going to break down 10 search behavior statistics that are extremely important for anybody who is marketing online and wants to leverage search engines to drive targeted traffic to their website.
This is really important because when you’re in a niche that you want to understand how people behave, knowing how they look for answers has a direct impact on your search strategy. And also, over the last few years, there’s been major shifts in how people use search engines, with Google moving to mobile first indexing, with the rise in mobile app search, and the rise in voice search, there’s a lot of different things changing.
Assuming that it’s been the same way over the last two, three, four, five, 10 years is a huge mistake. Now, while the fundamentals are still extremely important, we have to understand behavior because that’s the whole goal behind Hummingbird and semantic search; user intent. And so, some of these statistics I hope will help you understand broadly how people are searching. And then you’ll need to go a little bit deeper into your specific niche to understand exactly how the people you’re targeting are deviating from the mean or the norms.